About Hans Pieterse

If I had to describe myself by using keywords

Then, creativity, inventiveness, and craftsmanship would top the list. And experience. My passion for photography began when I was 15 years old. I attended a car show filled with stunning 1950s vehicles, and I was captivated by the beauty of their shapes and lines. It was there that I took my very first photograph. My older brother played a significant role in nurturing my growing passion for photography. By the time I was young, I already had my own darkroom, and at 16, I knew without a doubt that this was what I wanted to pursue as a career. After completing the Fotovakschool in The Hague, I secured my first internship with Dirk Karsten, a highly regarded advertising photographer. This experience taught me the authentic craftsmanship of the profession. Shortly after, I launched my own photography business and quickly landed Nike as a client. For the past 20 years, I’ve been operating from my photography studio in Amsterdam.
Productfoto Nikon

My studio is spacious and very well equipped

This enables me to create any desired atmosphere or setting. Lighting technique is one of my strongest skills. With an extensive arsenal of flash and artificial lights, flags, spots, mirrors, and Magic Arms, I can manipulate light in limitless ways. Whether it’s creating the brightest daylight or a dreamlike ambiance, this is a world in which anything is possible.

For most of my studio work I use my technical camera in combination with a digital Leaf background. I do, however, still very much enjoy working with my older, digital Leica M9. A far more ‘primitive’ camera with beautiful lenses, on which all the settings have to be changed by hand. Excellent quality and a pure joy to work with!

I see my studio as a laboratory or operation room: clean and full of technical possibilities. I insure that the object to be photographed is dust free by using compressed air; an almost surgical process. I learnt my craft during the analog age, when cleaning up dust particles through photo editing software just wasn’t possible. “I have never seen images this clean before” is a phrase that has been uttered many times by various editors.

Here in this clean, inspiring environment, I strive to find that single, perfect image which captures precisely that which needs to be communicated.